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Around the world on a Multistrada

Ever since Ewan McGregor and Charley Boorman rode their BMW’s around the world it seems anyone with a ‘GS’ has an open ticket to ride around the world and then write about it. And fair enough, if I could afford the bike and the trip then I’d be gone as well. Obviously, BMW reaped the rewards when Ewan and Charlie showcased what their GS could really do, changing BMW’s image from solid but stuffy, to solid and cool overnight.

BMW Launches New National Television Ad Campaign – Video

BMW Motorrad USA has launched a new national ad campaign, its first in the U.S., according to the company, in over 20 years. The new ad campaign – “Feed Your Restless” – begins today, March 1, and will run more than 1,500 times through June on Velocity, Speed, Fuel TV, the Sportsman Channel, ESPN, ESPNews, the Discovery Channel, the History Channel, and the National Geographic Channel. BMW has produced four commercials for the campaign, three that will run nationally and a fourth for dealers to use for their local markets.

Adjust the S1000RR chain in style

Some fancy new chain adjusting components from LighTech. The press release says: "LighTech srl, have really gone to town on BMW's S1000RR, with a programme of over 50 products planned this year. Lightechs chain adjuster sets for the S1000RR have just been released.