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BMW Side View Assist in action

BMW introduced two updated models of maxi-scooters C650 Sport and C 650 GT. In addition to the new suspension, traction control and other systems, the Bavarians introduced the "electronic assistant" Side View Assist. Both models received a new dashboard and several color options.

BMW Launches New National Television Ad Campaign – Video

BMW Motorrad USA has launched a new national ad campaign, its first in the U.S., according to the company, in over 20 years. The new ad campaign – “Feed Your Restless” – begins today, March 1, and will run more than 1,500 times through June on Velocity, Speed, Fuel TV, the Sportsman Channel, ESPN, ESPNews, the Discovery Channel, the History Channel, and the National Geographic Channel. BMW has produced four commercials for the campaign, three that will run nationally and a fourth for dealers to use for their local markets.

BMW Developing Organic OLED Lighting

BMW is developing a new organic light emitting diode lighting system for cars and motorcycles. Unlike conventional LEDs, organic LEDs (or OLEDs) uses wafer-thin semiconductive layers made from organic polymers to produce light. OLEDs are more efficient and emit less heat than LEDs.