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BMW Motorrad USA Encourages Riders to Seize the Day and Hit the Road

Someday could be any day, so why not make it today. Life’s short and you never know what could happen, or when, so BMW is encouraging all riders to seize the moment and hit the open road with friends, family and loved ones to live a little. The video below is pretty inspiring as it depicts an impromptu motorcycle adventure shared by a brother and sister where they drop what they’re doing, turn their cell phones off and live in the moment – something we all should do a little more often… Begin Release: WOODCLIFF LAKE, NJ – February 23, 2018 – Young and old, aspiring and experienced, female and male: everyone has an adventure that they dream of taking someday.

Odwarka Replaces Blesse as VP of BMW Motorrad USA

Former Husqvarna President Kris Odwarka has been appointed the new vice president of BMW Motorrad USA, taking over from Hans Blesse who is leaving the position to head the BMW Group’s Canadian subsidiary. Odwarka (pictured on the left, above) will be in charge of BMW motorcycle sales and marketing in the U.S. starting on June 1.

BMW Reports 2012 Sales Results

BMW released its year-end 2012 financial report, reporting revenues of 1.49 billion euros (US$1.93 billion) from its motorcycle business in 2012, up from 1.44 billion euros in 2011. The increased revenues came in a record year for BMW with the company selling an all-time record of 106,358 motorcycles in 2012. Despite the increase in sales revenue, BMW reported a much smaller profit from its motorcycle business, earning 9 million euros (US$11.6 million) in 2012, compared to 45 million euros in 2011.