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The 2025 Honda CB1000 Hornet – First Look. No, Really This Time.

A year later than expected, and it brought a special friend Honda introduced its flagship streetfighter model, the CB1000 Hornet, at EICMA last year, with promises it would arrive as a 2024 model. We’re nearly at Halloween and Honda has finally confirmed the CB1000 Hornet is coming, as a 2025 model, and it will be joined by an up-spec SP variant. Well, for Europe at least.

BMW Sets February Sales Record With 18.3% Growth

BMW continues to set new motorcycle sales records, with an 18.3% year-on-year growth helping the company set a new benchmark for sales in February. The German manufacturer reported sales of 8,098 motorcycles and scooters in February, an impressive 18.3% increase over the 6,847 units sold in the same month last year. The record February followed another record in January which saw a year-on-year increase of 12.9%.

BMW Launches New National Television Ad Campaign – Video

BMW Motorrad USA has launched a new national ad campaign, its first in the U.S., according to the company, in over 20 years. The new ad campaign – “Feed Your Restless” – begins today, March 1, and will run more than 1,500 times through June on Velocity, Speed, Fuel TV, the Sportsman Channel, ESPN, ESPNews, the Discovery Channel, the History Channel, and the National Geographic Channel. BMW has produced four commercials for the campaign, three that will run nationally and a fourth for dealers to use for their local markets.