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US Motorcycle Sales First Half 2011 Results

The U.S. motorcycle industry saw a 4.6% decrease in year-on-year sales over the first six months of 2011, thanks mostly to a 17.3% drop in ATV sales. Motorcycle and scooter sales however saw a 1.7% bump in the first half .

BMW Bounces Back with Record August Sales

When BMW released its second quarter report last month, the company reported a 4.2% decrease in BMW and Husqvarna motorcycle sales due mainly to a struggling European economy. The economic woes persist but BMW appears to be recovering, reporting a new sales record for the month of August. BMW reports sales of 7,400 motorcycles and scooters in August 2012, a company record for the month and an 11.3% increase from the 6,646 units sold in August 2011 and 14.7% more than the 6,405 units sold in August 2010.

BMW Reports Q2 2012 Results

BMW reported a 8.9% decrease in motorcycle sales revenue over the second quarter of 2012 but still managed a 1.3% increase over the first half. According to German manufacturer’s second quarter report, the BMW and Husqvarna combined for 410 million euros (US$507.7 million) in revenue over the second quarter ended June 30, 2012, a decrease from the 450 million euros reported in the same period last year. Revenues for the first half totaled 858 million euros (US$1.06 billion), a 1.3% year-over-year increase from 847 million euros.