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2013 BMW HP4 Pricing Released

A few weeks ago we tested BMW’s scintillating new HP4 version of the S1000RR, and we were blown away by the incredible competency of this class-leading superbike for the street, including its new semi-active Dynamic Damping Control suspension. What we didn’t know then was how princely a sum BMW would demand in its MSRP, but now we know. Initially, BMW announced U.S.

BMW Announces 2014 Model Updates and New K1600GT Sport

BMW announced a new variant to its six-cylinder K-series and other small updates to returning 2014 models. The 2014 models were first revealed last weekend’s BMW Motorrad Days celebration but we now have full details on the updates. The new 2014 BMW K1600GT Sport is based on the existing K1600GT but adds a special Sakhir Orange/Black Storm Metallic paint job, black gloss-coated wheels, a shorter windscreen and a sportier seat design.

BMW Launches New National Television Ad Campaign – Video

BMW Motorrad USA has launched a new national ad campaign, its first in the U.S., according to the company, in over 20 years. The new ad campaign – “Feed Your Restless” – begins today, March 1, and will run more than 1,500 times through June on Velocity, Speed, Fuel TV, the Sportsman Channel, ESPN, ESPNews, the Discovery Channel, the History Channel, and the National Geographic Channel. BMW has produced four commercials for the campaign, three that will run nationally and a fourth for dealers to use for their local markets.