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BMW Launches New National Television Ad Campaign – Video

BMW Motorrad USA has launched a new national ad campaign, its first in the U.S., according to the company, in over 20 years. The new ad campaign – “Feed Your Restless” – begins today, March 1, and will run more than 1,500 times through June on Velocity, Speed, Fuel TV, the Sportsman Channel, ESPN, ESPNews, the Discovery Channel, the History Channel, and the National Geographic Channel. BMW has produced four commercials for the campaign, three that will run nationally and a fourth for dealers to use for their local markets.

Seat Time: Sometimes the Bear Eats You

My Entry Into Enduro Racing Photos by Justin W. Coffey, Bill Purcell Have you ever sipped beer through a straw? To be so mentally and physically exhausted that you couldn’t be bothered to bring the bottle to your lips.

Man Sues BMW for Causing Persistent Erection

A man is suing BMW and seat-manufacturer Corbin-Pacific because a four-hour motorcycle ride gave him an erection that would not go away. The civil suit, filed in the Superior Court of California in San Francisco, alleges the plaintiff, Henry Wolf, developed a severe case of priapism after a long ride on a 1993 BMW motorcycle. Priapism is a medical condition where a penis becomes erect and does not return to a flaccid state.