Suzuki Signs on to AIMExpo

Hot on the heels of the announcement that U.S. motorcycle and ATV parts, accessories and apparel distributor Tucker Rocky/Biker’s Choice agreed to display its wares at the AIMExpo in October comes another key figure in the success of the inaugural trade show, Suzuki Motor of America.

“We are very excited to be a founding participant at the first ever AIMExpo event”, said Suzuki Motor of America, Inc. Motorcycle/ATV Vice President, Larry Vandiver. “The unique format and location of the AIMExpo gives Suzuki the opportunity to showcase our class-leading product to not only the public and the media, but it also gives us an opportunity to host our dealer network and invite them to share in some VIP experiences with us while attending the show.”

In addition to its display in the Main Hall at the Orange County Convention Center and its demo presence at AIMExpo Outdoors, Suzuki will also use AIMExpo as an opportunity to conduct VIP activities with dealers where they will not only have a chance to be educated on the new performance capabilities, but also experience these enhancements firsthand.

“Suzuki recognizes the exclusive opportunities that are offered by AIMExpo’s ground-breaking platform,” said Mike Webster, President, Trade Show Division of Marketplace Events. “The ability to introduce 2014 products to their dealers as well as consumers and media is precisely what we intended when developing the AIMExpo vision. We’re thrilled to welcome the Suzuki brand and look forward to this important partnership.”

Tucker Rocky/Biker’s Choice, the Texas-based distributor, will showcase several of its key brands including Speed and Strength, Firstgear, Twin Power, Answer, ProTaper and others.

“We see the AIMExpo model as the true future for the industry,” said Hank Desjardins, VP Marketing, Tucker Rocky/Biker’s Choice. “The opportunity to highlight our key brands by revealing new product to the assembled media; interacting with and educating dealers and consumers about our product lines; and doing it all in one place at one time, at the right time of the year shouldn’t be revolutionary, but it is!” He added, “And best of all, the show concept is sure to energize both powersports dealers and consumers in a way that we’ve not seen in North America.”

By Tom Roderick