Sulfur Yellow Triumph Daytona 675 Highlights New 2012 Colors

Triumph announced a number of new paint schemes for several of its models. While the new options are for the most part merely cosmetic, the lone exception is the new sulfur yellow 2012 Triumph Daytona 675.

We’re not quite sure it’s good marketing for a color scheme that reminds you of the smell of rotten eggs, but the sulfur yellow Daytona 675 also sports a number of upgrades. In addition to the new paint and matching pin-striped wheels, the sulfur yellow D675 gets new carbon fiber exhaust heat shield, cockpit infills and front fender like those on the Daytona 675R. The sulfur yellow model gets a quickshifter and billet levers.

The best news is the price, at least in the U.K. While the base 2012 Triumph Daytona 675 is priced at 8,599 British pounds (US$13,750), the sulfur yellow version with these upgrades is priced at 8,875 British pounds (US$14,200). A slight increase, but still less than buying those components separately. U.S. pricing is yet to be confirmed, but the MSRP is expected to remain close, if not level, at $10,999.

These upgrades suggest Triumph may be trying to clear out stock of the current Daytona 675 before introducing a bigger model update for 2013.

The 2012 Triumph Speed Triple is also getting the same sulfur yellow paint scheme, but not the other upgrades. It retains the 8999 British pound (US$14,400) price of the other color variants.

The Bonneville SE is also getting a new Imperial Purple and white paint option. The new color variant also gets revised engine cooling fins and a Triumph badge in place of the regular tank logo decal. Triumph also gave the Thruxton a new Brooklands Green color while the Scrambler will also be available in Matt Graphite.

Triumph’s cruiser line also gets new color options starting with a new Caspian Blue/Phantom Black and Marble Red Haze versions of the Thunderbird. All two-tone Thunderbirds will also receive matching two-tone front fenders. The Thunderbird Storm also gets a new Matt Graphite paint job.

The Speedmaster and America cruisers also get new colors, as well as revised engine cooling fins. The 2012 Triumph Speedmaster gets two new options, Matt Black and Sapphire Blue/Jet Black. Triumph is dropping the previously-announced Caribbean Blue/White version of the America and replacing it with a Sapphire Blue/White color.

“Our design team is constantly listening to customer feedback and watching trends to assess and re-evaluate the color schemes across our range to reflect what today’s riders want,” says Guy Master, general manager of Triumph UK. “The new designs for 2012 will feed into our dealer network from May onwards and we really hope they will inspire riders to get out there and enjoy a great summer of riding.”

By Dennis Chung