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Aprilia USA’s New Marketing Campaign

A new marketing campaign from Aprilia USA is intended to “connect riders with the brand’s heart, soul and racing DNA” via a new multi-media strategy that includes videos, online trivia with user rewards, an infographic featuring company firsts and its race achievements, plus news about its test-ride tour for the incredible Tuono V4 APRC we fell in love with in our European Literbike Streetfighter shootout. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas. “To ride an Aprilia motorcycle is to fully understand what it is like to take race-proven technology, power and design and apply it to street bikes,” said Melissa R.

Max Biaggi Announces Retirement

Max Biaggi will retire as a champion, announcing his decision to step away from the sport after winning his second World Superbike Championship by just half a point. The man known as the Corsair and the Roman Emperor announced his retirement this morning at a press conference at the Vallelunga circuit near Rome, Italy. Biaggi ends his 21-year international racing career with six world championships, with four consecutive 250cc Grand Prix titles from 1994 to 1997 to go along with his 2010 and 2012 WSBK titles.

Church of MO: 2003 Best of the Best

By John Burns Now we need a good reason and a Master Plan: 20 years ago we just needed three cool motorcycles and an open invitation to California Speedway (which I hear just hosted its last trackday. RIP.) Earlier we’d already deduced the Kawasaki ZX-6R was the best 600, the Suzuki GSX-R1000 was the best 1000, and the Aprilia Mille R was the best Twin (and the one you most wish you’d embezzled). So why not compare them all to each other?