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Aprilia USA’s New Marketing Campaign

A new marketing campaign from Aprilia USA is intended to “connect riders with the brand’s heart, soul and racing DNA” via a new multi-media strategy that includes videos, online trivia with user rewards, an infographic featuring company firsts and its race achievements, plus news about its test-ride tour for the incredible Tuono V4 APRC we fell in love with in our European Literbike Streetfighter shootout. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas. “To ride an Aprilia motorcycle is to fully understand what it is like to take race-proven technology, power and design and apply it to street bikes,” said Melissa R.

Aprilia Introducess 2012 World Superbike Team of Biaggi, Laverty and the RSV4

Aprilia officially presented its 2012 World Superbike Championship team in Milan, Italy, showcasing its RSV4 superbikes as well as factory riders Max Biaggi and newcomer Eugene Laverty. For Biaggi, the Roman Emperor says he feels motivated to rebound from a difficult 2011 season and regain the title he won in 2010. “It doesn’t matter how many seasons we have under our belts and how many titles we’ve won.

WSBK 2012: Assen Results

The Netherlands hosted a dramatic weekend of World Superbike racing that featured a red-flagged wet race, several riders crashing while leading, a first-time race winner, a photo finish between two teammates and the reigning World Champion finishing out of the points because of a poor choice of tires. The 2011 WSBK Champion Carlos Checa arrived at Assen with the lead in the championship and a three-race winning streak, but opting to run wet tires in Race Two cost him the lead and may have contributed to a crash that severely injured Liberty Racing‘s Brett McCormick. Race One Get the Flash Player to see this player.