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Moto blog
Aprilia USA’s New Marketing Campaign
Thu, 05 Apr 2012A new marketing campaign from Aprilia USA is intended to “connect riders with the brand’s heart, soul and racing DNA” via a new multi-media strategy that includes videos, online trivia with user rewards, an infographic featuring company firsts and its race achievements, plus news about its test-ride tour for the incredible Tuono V4 APRC we fell in love with in our European Literbike Streetfighter shootout. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas. “To ride an Aprilia motorcycle is to fully understand what it is like to take race-proven technology, power and design and apply it to street bikes,” said Melissa R.
FIM Updates Superbike Racing Homologation Lists for 2013
Tue, 19 Feb 2013The International Motorcycling Federation (FIM) has released an updated list of motorcycles homologated for the 2013 Superbike, Supersport, and Superstock racing season. Notable additions include the new BMW S1000RR HP4, the MV Agusta F3 and the Superbike-spec Ducati 1199 Panigale R. To qualify a production-based racebike for FIM homologations, manufacturers have to meet certain production thresholds.
WSBK 2013: Nurburgring Race Report
Tue, 03 Sep 2013Tom Sykes has taken over the lead in the 2013 World Superbike Championship standings after splitting race victories with Chaz Davies at Germany’s Nurburgring circuit. Both races ended prematurely however with red flags during the final laps. Pata Honda‘s Jonathan Rea and FIXI Crescent Suzuki‘s Leon Camier both crashed on the 18th lap of Race One after running into oil spilled on the track from Pedercini Kawasaki racer Federico Sandi‘s ZX-10R.
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