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Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Colin Edwards Punks Ricky Carmichael and Ashley Fiolek in Progressive International Motorcycle Shows Promo – Video

Oh that Colin Edwards. The Texas Tornado been the industry’s go-to personality for funny videos. Edwards has gone on a Man-cation with Ben Spies, put Yamaha Extended Service agents through boot camp and starred in his own feature in MotoGP’s official video podcast. The latest hijinks from the Clown Prince of the MotoGP paddock is the first in what looks to be a series of videos in support of the 2013 Progressive International Motorcycle Shows tour.

CARB Documents Reveal Two Yamaha FJ-09 Models

The California Air Resources Board today released executive orders on two Yamaha models: the FJ09FCGY and FJ09FCR. Both to be based on the current FZ-09 engine and chassis (MT-09 in Europe). In March of this year, MO’s resident sleuth, Dennis Chung, revealed Yamaha filed a trademark application for the FJ09 name.