2010 Yamaha Yzfr6zb - Yzf-r6 - Blue on 2040-motos

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FasterSafer.com — A Motorcycle Rider’s Best Investment.

When it comes to improving the performance of a motorcycle’s weakest link, Nick Ienatsch and Ken Hill have taken on an enormous task. You see, this link is always changing and never constant, but can be molded and improved. It’s not a motorcycle at all.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Lorenzo Signs Two-Year Extension with Yamaha

Two-time MotoGP Champion Jorge Lorenzo has signed a contract extension with Yamaha to see him race on the company’s factory team through the 2016 season. The signing comes as no real surprise, following similar two-year contract extensions for teammate Valentino Rossi and Repsol Honda’s Marc Marquez and Dani Pedrosa. Ducati also confirmed it would field Andrea Dovizioso and Andrea Iannone next season, so unless Lorenzo wanted to spend a season or two developing Suzuki‘s or Aprilia‘s new prototypes, Lorenzo’s only option for a factory ride was to re-sign with Yamaha.