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2024 Yamaha Tracer 9 GT+ Review

Riding 950 miles across three states in two days highlights this Tracer’s capabilities Photography by Joseph Augustin New motorcycle model introductions follow a well-worn path: travel to the event location, eat nice meals, get briefed on the bike of the moment, ride a route designed to highlight the bike’s strengths, take photos/video, eat more good food, return home, and write up a review. After 27 years in this industry, I still get a cheap thrill about throwing a leg over a new motorcycle before it is available to the general public. However, what really gets me going is when I have a chance to log more than just the couple of hundred miles typically covered in an intro and spend some real time on the road with said bike.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Yamaha V-Max Co-Stars with Nic Cage in “Ghost Rider: Spirit of Vengeance”

Nicholas Cage is back with another Ghost Rider movie, opening Feb. 17. In the new sequel to the 2007 film “Ghost Rider”, Cage’s character Johnny Blaze rides a fiery Yamaha V-Max.