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New 2012 Yamaha Zuma 50F Four-Stroke Scooter Unveiled

Yamaha unveiled the new 2012 Zuma 50F four-stroke scooter, the replacement for the two-stroke Zuma. The new 2012 Yamaha Zuma 50F is powered by a 49cc liquid-cooled fuel injected four-stroke engine, an update from the 2011 Zuma’s 49cc air-cooled carbureted two-stroke engine. According to Yamaha, the Zuma 50F claims an estimated 132 mpg compared to the two-stroke Zuma’s claimed 123 mpg.

Bolt Headlines Returning 2015 Models From Star & Yamaha

With all the excitement focused on the FZ-07′s stateside introduction, let us not forget these equally important models returning to Star’s and Yamaha’s 2015 lineup: the Bolt and Bolt R-Spec, the street-legal WR250R, XT250 and TW200, and the Blu Cru MXers; the 2-stroke YZ85/125/250, and 4-stroke YZ250F/450F. Bolt Like the FZ-09′s success, the Bolt is a smash hit for Star Motorcycles. So good, in fact, Star says the Bolt and Bolt R-Spec have been the best selling metric cruisers in all displacement sizes for the last 12 months ending in April of this year.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.