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Moto blog

Yamaha XJ Series: New Online Campaign [Pics and Video]

Yamaha Motor Europe has just posted a video up on YouTube to promote their new XJ-Series bikes.  The XJ6 and the XJ6 Diversion. And the XJ6 Diversion: Virtually every feature on this attractive new 600 has been designed to ensure that the new XJ6 Diversion delivers all of the style, fun and ease of use that today’s middleweight rider is looking for. Its newly-developed 600 cc liquid-cooled 4-stroke inline 4-cylinder engine has been designed to deliver a smooth band of easy-to-handle power, making the XJ6 Diversion an ideal machine for new and experienced riders.

OEMs Plug into Electric Bikes

KTM introduced its prototype electric motorcycle earlier this week, and electric bike manufacturer Zero Motorcycles almost immediately responded by opening sales on its 2009 Zero X dirt bike (look for our review of the 2008 model next week!). But these two companies aren’t the only ones exploring the possibilities of electric-powered motorcycles. In September, Japan’s largest industrial information journal Nikkei Business Daily reported that both Honda and Yamaha have set target dates for launching their own electric-powered motorcycles.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.