2024 Yamaha Yz 250 Team Yamaha Blue on 2040-motos

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Yamaha Becomes First Official OEM Partner of AIMExpo

Just in time for this weekend’s DealerExpo in Indianapolis, the American International Motorcycle Expo (AIMExpo) announced today that Yamaha Motor Corporation, USA will use the event to introduce its 2014 products to the marketplace. Yamaha is the first official OEM partner of AIMExpo, a landmark step in the continued growth of the event, which is hoping to be a viable rival to DealerExpo as a powersports industry destination. Yamaha’s range of powersports products comprises both the Yamaha and Star motorcycle brands.

Yamaha XTW250 RYOKU Concept at the 2011 Tokyo Motor Show

Of the concept models Yamaha announced it would introduce at the 2011 Tokyo Motor Show, it was the heavy-duty looking XTW250 RYOKU concept that drew the most attention from our readers. Here we have new photographs of Yamaha’s “SUV motorcycle” from the show floor of the Tokyo Motor Show courtesy of Colum Wood, editor of our sister site Autoguide.com, who was in attendance. Yamaha describes the XTW250 RYOKU concept as an “unrestricted, anytime, anywhere” mobility vehicle offering performance, operability the capacity to carry heavy loads.

Yamaha Gets Monster Energy MotoGP Team Sponsorship, Annuls Lorenzo’s RockStar Sponsorship Deal

Yamaha has reportedly signed energy drink maker Monster Energy to sponsor its factory MotoGP team, according to Spanish site MotoCuatro.com. The new sponsorship deal created a bit of a problem however, as Yamaha‘s star rider Jorge Lorenzo recently signed a two-year contact extension to his personal sponsorship deal with RockStar, a rival energy drink maker. To get around this sticky situation, MotoCuatro reports Yamaha will invoke a clause in Lorenzo’s contract allowing the manufacturer to veto and buy out his RockStar contract.