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AIMExpo Celebrates Its 300th Vendor

With the signing of B&W Trailer Hitches the American International Motorcycle Expo (AIMExpo) has committed 300 exhibitors to its inaugural event this October in Orlando, Fla. “To think that just three weeks ago we were announcing our 250th exhibitor and to now be at a point where 50 more brands have committed to the expo is absolutely remarkable,” says Larry Little, VP and GM of the Marketplace Events Motorcycle Group. B&W Trailer Hitches, an American company, produces a variety of hitches and truck accessories, all aimed at making the process of loading, unloading, and transporting motorcycles as easy and safe as possible.

Yamalube Motor Oil Video is Educational, British, and Brainwashing

Yamaha Motor Europe have just posted a new video up on Youtube about their Yamalube motor oil and why you should use it on your Yamaha products.  They are pretty damn convincing or very good at brainwashing! The video is pretty educational, explaining how motorcycle engines and car engines are very different, what a motorcycle engine really needs, and why Yamalube is very well suited for the job. Various graphs, charts, shots of scientists making oil, and the accented British narrator have further convinced me that I need to get Yamalube and perhaps even be adding it into my morning bowl of cereal.

Think You’re a Smooth Rider? Yamaha’s SmartRiding App Will Prove It

Yamaha has released a new app that records and evaluates riding habits. The free Yamaha SmartRiding app (available now in the App store) uses the Apple devices sensors to measure basic telemetry to evaluate how smoothly you handle curves. The app requires the device to be firmly fixed to the motorcycle in either a vertical or horizontal arrangement (the app is compatible with iPhones, iPods and iPads, though I’m not sure how many people will mount a tablet to their motorcycle).