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Yamaha Signed On As Presenting Sponsor For Three-Event GEICO Motorcycle Superbike Shootout

Yamaha Motor Corporation, U.S.A., is proud to announce that it has signed on as sponsor for the GEICO Motorcycle Superbike Shootout Presented By Yamaha, a three-event championship motorcycle road racing series that includes the Yamaha SoCal Nationals at Auto Club Speedway in Fontana, CA on April 26-27; the Pacific Nationals at Sonoma Raceway in Sonoma, CA on May 3-4; and the Mountain Nationals at Miller Motorsports Park in Tooele, UT on May 24-25. The announcement was made by Bob Starr, General Manager of National Communications for Yamaha’s Motorsports Group. Yamaha Expands 2014 Road Racing Contingency Program In related news, Mike Guerra, Racing Division Department Manager for Yamaha, announced that Yamaha Motor Corporation, U.S.A., has extended its 2014 Road Racing Contingency Program to include the GEICO Superbike Shootout Presented By Yamaha.

Yamaha EKIDS Concept Appearing at New York International Motorcycle Show

Yamaha is bringing its full 2014 line of motorcycles to the New York City stop of the International Motorcycle Shows tour. Along with the production models from Yamaha and the Star cruiser brand, the company will display the EKIDS electric dirtbike concept that debuted at the 2013 Tokyo Motor Show. The Yamaha EKIDS is powered by a DC brushless motor with electricity supplied by a lithium-ion battery.

Arai Announces Two-Year Deal With Justin Barcia

From an Arai press release. Arai Helmet, Inc. is proud to announce a two-year deal that will see Justin “Bam Bam” Barcia wear Arai helmets in both AMA Supercross and Outdoor racing.