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The perfect classified advert

Forget “One careful owner, low mileage, full service history” – when it comes to penning classifieds we can all learn from Kyle Miller and Joe Strachila who’ve plundered their marketing genius to come up with the best scooter advert we’ve ever seen. The pair, from Seattle, became an internet sensation last year when they created a hyperbole-packed ad for $700-worth of frankly rubbish 1995 Pontiac Grand-Am. Now they’ve pulled the same trick to get rid of a Y2K Yamaha SH50 (the comically-named ‘Razz’), advertising it on Cragslist as “the fulfilment of your wildest fantasies”.

Back in the day, the All Japan 500cc Championship at Tsukuba

This ‘you tube’ gem sent to me recently brought back some funny memories from the scary but incredibly exciting days of 500cc two stroke racing. This particular race was the final round of the All Japan 500cc Championship at Tsukuba Circuit where I enjoyed a head to head battle with national hero Tadahiko Taira. Yamaha’s favourite son at the time, ‘tie wrap’ as we liked to call him, was taller and better looking than most Japanese riders (maybe a war baby?) and went on to win nearly everything in Japan during his career.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.