2012 Yamaha Yz85 on 2040-motos

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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

AMA Superbike: 2012 Daytona Results

Josh Hayes and Blake Young picked things up where they left off by trading wins at the 2012 season-opening AMA Superbike round at Daytona International Speedway. Reigning champion Hayes of Monster Energy Graves Yamaha took the first race handily, leading almost right from the start of the 15-lap race for the win. Yoshimura Suzuki’s Young, who finished second to Hayes in the 2011 AMA Superbike Championship, responded by taking the second race, but only by a slim 0.002-second margin.

HeliBars Installation Service Will Be Half Price At The Americade Rally

HeliBars, one of the leaders in replacement motorcycle handlebars and riser systems, is pleased to announce that installation labor of its innovative, patented products will be just $100–half price–during the Americade rally, in Lake George, New York from June 2nd to 6th. Americade attendees will have their new HeliBars installed and custom-tailored during the rally by factory certified HeliBars installer, Sportline Power Products, in nearby Queensbury. The shop will have on hand a wide selection of Heli comfort kits, headlined by the just-released Luxury Sport Touring Horizon handlebars for Honda Goldwings and F6Bs.