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Yamaha Reports Q3 2012 Results

Yamaha‘s North American sales were up over the first nine months of 2012, representing the lone bright spot in the company’s third quarter report. North American consumers purchased 51,000 Yamaha motorcycles (including scooters and ATVs), for a 13.3% increase from the 45,000 units sold in the opening nine months of 2011. North American sales translated into 30.7 million yen (US$382 million) in revenue for Yamaha, a 15.0% increase from the first three quarters of 2011.

2014 Superbike Shootout Air Dates Announced

Fans of professional motorcycle road racing who don’t want to wait until the next AMA round at Road America can now rejoice in watching the GEICO Superbike Shootout presented by Yamaha. One-hour TV shows from each round will air on MAVTV twice a day on six consecutive Thursdays at consistent times, as follows: Round One, RaceFuelZ Pro Superbike from Yamaha SoCal Nationals at Fontana June 5, 10:00 a.m. Pacific/1:00 p.m.

2012 Yamaha YZF-R1 Video Featuring Ben Spies

Yamaha has released a new video of the 2012 YZF-R1 featuring MotoGP racer Ben Spies taking the new bike with Yamaha’s 50th Anniversary limited edition livery to a track day. Spies who won the 2009 World Superbike Championship on a Yamaha R1 so he is obviously very familiar with the sportbike which will now be available with a seven-level traction control system. Spies appears a little bored as the other riders learn the layout of the track and when they get to the track, he calmly waits while they take off around him before dropping the hammer and showing them how it’s done.