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Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Teaser: 2012 Japanese Literbike Shootout – Video

The last time we assembled the superbike offerings from the Big Four Japanese manufacturers to determine the alpha male model was 2009. The CBR won that confrontation, but a lot’s changed since then. For 2012 Honda revamped the CBR1000RR, Yamaha added traction control to the R1, the GSX-R1000 lost a muffler and last year Kawasaki introduced an all-new ZX-10R.

AMA Supercross: 2012 Toronto Results

Ryan Villopoto moved one step closer to repeating as AMA Supercross Champion with his seventh win of the season at Rogers Centre in Toronto, Canada. With his chief rivals not making the trip north of the border due to various injuries, Villopoto can clinch the 2012 championship as soon as next weekend’s race at Reliant Stadium in Houston, Texas, if they continue to be out of action. The Monster Energy Kawasaki rider has 271 points with five rounds remaining.