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Moto blog

Yamalube Motor Oil Video is Educational, British, and Brainwashing

Yamaha Motor Europe have just posted a new video up on Youtube about their Yamalube motor oil and why you should use it on your Yamaha products.  They are pretty damn convincing or very good at brainwashing! The video is pretty educational, explaining how motorcycle engines and car engines are very different, what a motorcycle engine really needs, and why Yamalube is very well suited for the job. Various graphs, charts, shots of scientists making oil, and the accented British narrator have further convinced me that I need to get Yamalube and perhaps even be adding it into my morning bowl of cereal.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Results From Day 1 Of Second Sepang MotoGP Test

With the absence of Marc Marquez from the second Sepang MotoGP test, due to a broken leg suffered in a training accident, another Honda rider took his place at the top of the time sheets, though it’s not who you might think. Alvaro Bautista on the Gresini Honda set the fastest time at the end of the first day with a 2:00.848. The time is 1.3 second slower than the fastest time Marquez set at the last Sepang test.