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Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Yamaha Files Trademark Application for FJ-09

Yamaha‘s next three-cylinder motorcycle may be a sport-tourer, if a recently-filed trademark application is any indication. The Tuning Fork brand filed a trademark application with the United States Patent and Trademark Office for the name “FJ-09” as it applies to “Motorcycles, scooters, three-wheeled scooters and structural parts for all the aforesaid goods.” Following Yamaha’s usual naming conventions, the signs indicate the trademark will be for a new sport-touring model using the same Triple as the FZ-09. Yamaha has made it clear it plans to introduce more three-cylinder engines following the FZ-09 (or MT-09, as it is known in Europe.) Previously-filed trademark applications for the YZF-R3 and R3 names raised speculation the next triple would be a sportbike, but as per Yamaha’s usual naming convention, the “3″ in R3 is likelier to refer to the engine displacement rather than the number of cylinders.

Kenny Roberts Rides 1980 Yamaha YZR500 Around Laguna Seca [Video]

Kenny Roberts is a true icon of motorcycle roadracing, being the first American to win a 500cc world title, then collecting two more before he moved on to team management. “Without Kenny, we might not be here,” said Colin Edwards, former World Superbike champion and current MotoGP rider, in the below video. “He was the godfather that brought us all over to Europe and showed us more or less that it was possible.