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Yamaha Reports Q1 2012 Results

Yamaha reported a 5.3% decrease in worldwide motorcycle sales over the first quarter of 2012 despite a 25% increase in North American sales. In the quarter ended March 31, 2012, Yamaha sold 1.599 million motorcycles worldwide, down from 1.689 million motorcycles sold over the same quarter in 2011. Most of the decline was due to Yamaha’s performance in the Asian market.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

2013 AIMExpo: Cox Racingroup Radiator Guards – Video

Cox Racingroup would like you to think of radiator guards as insurance against expensive radiator damage. We talked with owner Andrew Cox at the American International Motorcycle Expo in Orlando, Fla. Manufactured in Newberg, Ore., Cox Racingroup radiator guards are designed to offer your radiator protection from stones, bugs and other debris.