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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Watch the US Grand Prix at Laguna Seca from the Yamaha Chalet

Yamaha is giving fans the opportunity to watch the 2012 U.S. Grand Prix at Laguna Seca from its exclusive Yamaha Chalet. Located inside Turn 5 of the Monterey, Calif., circuit, the Yamaha Chalet will be open for up to 200 Yamaha fans each day of the July 27-29 MotoGP and AMA Pro Racing event.

Yamaha Tenere 700 Raid Designs Preview Production Model

Yamaha has filed designs that reveal what the production version of the Ténéré 700 Raid will look like. The Ténéré 700 Raid was shown at EICMA in prototype form as an even more off-road capable version of the Ténéré 700. While the prototype was essentially a Ténéré 700 modified with Genuine Yamaha Technology Racing (GYTR) performance parts, the designed filed with the European Union Intellectual Property Office appears ready for series production.