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Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Movistar To Be Yamaha MotoGP Title Sponsor For 5-Years

Finding sponsors for U.S. racing might be next to impossible, but this isn’t the case elsewhere, as Movistar, a telecommunications arm of Spanish company Telefonica, has signed on to be the title sponsor for the Factory Yamaha MotoGP team for the next five years. Short of the 20-year relationship between Honda and Repsol, this comes as one of the more significant sponsorship deals in recent memory.

Yamaha R6 to Continue Racing in Supersport Next Generation Category

No R6 replacement for the near future Last month, the International Motorcycling Federation (FIM) provided the first look at the new “ Supersport Next Generation” models that will redefine middleweight racing class. Starting with the 2022 season, the World Supersport class (and their equivalents in various national racing series such as MotoAmerica) will add new models such as the Ducati Panigale V2, MV Agusta F3 800, MV Agusta F3 Superveloce, Triumph Street Triple RS, Suzuki GSX-R750, and the 636cc Kawasaki ZX-6R. The primarily 600cc models that previously represented the class will continue for one more season, before the Supersport Next Generation models take over completely in 2023.