2013 Yamaha V Star Custom on 2040-motos

Moto blog

Yamaha Gets Monster Energy MotoGP Team Sponsorship, Annuls Lorenzo’s RockStar Sponsorship Deal

Yamaha has reportedly signed energy drink maker Monster Energy to sponsor its factory MotoGP team, according to Spanish site MotoCuatro.com. The new sponsorship deal created a bit of a problem however, as Yamaha‘s star rider Jorge Lorenzo recently signed a two-year contact extension to his personal sponsorship deal with RockStar, a rival energy drink maker. To get around this sticky situation, MotoCuatro reports Yamaha will invoke a clause in Lorenzo’s contract allowing the manufacturer to veto and buy out his RockStar contract.

Bell Helmets Giving Away Commemorative MotoGP Star Carbon Helmet at Laguna Seca

If you’re headed to MotoGP at Laguna Seca this year, and in need of a new helmet, make sure to stop by Bell Helmets exhibit for your chance to win a new Star Carbon model helmet adorned with special graphics commemorating this year’s GP at Laguna. From  July 27-29 at Mazda Raceway (Laguna Seca) in Monterey, Calif.,Fans can test their virtual mettle in Bell’s road racing video game competition, with each day’s top rider winning a limited edition Bell Star Carbon Red Bull US Grand Prix helmet. All participants will get a free commemorative podium photo with the Bell Victory Lane Girls.

Yamaha Motor USA to Swallow Up Yamaha Canada

Yamaha’s board of directors has voted in transfer all shares of its Canadian subsidiary to its American subsidiary, a move which would give Yamaha Motor U.S.A. responsibility over the entire North American market. The proposed transfer, set to begin in December,  will make Yamaha Motor Canada a subsidiary of its American counterpart.