2013 Yamaha V Star 950 on 2040-motos

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Yamaha Reports Q3 2012 Results

Yamaha‘s North American sales were up over the first nine months of 2012, representing the lone bright spot in the company’s third quarter report. North American consumers purchased 51,000 Yamaha motorcycles (including scooters and ATVs), for a 13.3% increase from the 45,000 units sold in the opening nine months of 2011. North American sales translated into 30.7 million yen (US$382 million) in revenue for Yamaha, a 15.0% increase from the first three quarters of 2011.

Another Day at the Office for Yamaha MotoGP Stars – Video

Back in 2009, Yamaha released an entertaining video featuring MotoGP racers Valentino Rossi, Jorge Lorenzo, Colin Edwards and James Toseland working on various mundane jobs at Yamaha Motor USA headquarters. Three years later, Yamaha has released a follow-up featuring its current MotoGP lineup of Lorenzo, Ben Spies, Cal Crutchlow and Andrea Dovizioso (with King Kenny Roberts lunchbox in tow). Tech3 Yamaha racer Crutchlow takes over his predecessor Edwards’ spot as a Yamaha security guard, but throws his own British spin on the job.

Day 4 Dakar 2014: Juan Pedrero Wins Stage Aboard Sherco

Stage 4 of the 2014 Dakar saw Juan Pedrero take his maiden victory aboard a Sherco SR 450 Rally. Although not in contention for the overall, Pedrero showed he has outgrown his previous role as Marc Coma’s lieutenant at KTM by bringing his Sherco across the finish line 3:10 faster than third place Coma and 29 seconds faster than second place finisher Francisco Lopez. Coma’s performance in today’s stage moved him to only 3:10 behind overall leader Joan Barreda.