2013 Yamaha V Star 250 250 Cruiser on 2040-motos

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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Runaway Bus Crashes Into Russian Yamaha Dealership

In July, we reported an incident in Italy involving a Lamborghini crashing into a BMW dealership and damaging several motorcycles. A similar incident happened last weekend in Russia after a runaway bus plowed into a powersports dealerships that sold Yamaha, Can-Am and Honda products. According to Russian news source 35Media.ru, an off-duty police officer spotted a bus careening down a street in Cherepovets, Russia, on the evening of Aug.

Yamaha Developing 250cc Sportbike for India in 2014

Yamaha has been rumored to be working on a 250cc sportbike for quite some time now. In fact, the other three members of the Japanese Big Four have launched new models in the small-displacement segment in recent years, but none of these new generation small-displacement bikes bear Yamaha‘s crossed tuning fork logo. That may change by 2014 however.