2013 Yamaha V Star 250 on 2040-motos

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Moto blog

The short but sweet life of the Yamaha R7

I was reunited with an old friend recently, my 1999 Virgin Yamaha R7 Superbike. By the end of 1998 I had won three straight BSB titles with the Yamaha YZF750, when main sponsor Cadbury’s pulled out leaving zero funds for a title defence. Wanting desperately to ride the new R7 and thinking a replacement backer would instantly get on board I turned down quite a few offers including a juicy contract from Crescent Suzuki (Paul Denning always enjoys reminding me).

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Not the most sensible of commuters..

This is the white and gold 2012 Yamaha R1. It's also the bike I shall be commuting on for the next 8 months. The crouched riding position and murderous amounts of power may not be ideally suited for the London grind, but with plenty of track action planned I have to make some compromises. There are three fresh colours to choose from.