2012 Yamaha V Star 950 on 2040-motos

Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

The horrendous reality of restoring a 'classic'

It was with much excitement – displaced or not – that my freshly rebuilt 1976 SR500 Yamaha fired into life at the second kick this weekend. I say second kick. It was actually the thirty second kick – thirty of those spent frothing up a heady sweat until I realised the main fuel pipe was kinked to buggery.

2013 AMA Supercross San Diego Race Report

Davi Millsaps captured his second main event win of the season and expanded his AMA Supercross championship lead to 19 points with a wire-to-wire victory at Qualcomm Stadium in San Diego. The Rockstar Energy Suzuki rider jumped ahead at the start for the holeshot and held that lead for the entire 20-lap race for the win. Finishing 2.386 seconds back was Team Honda Muscle Milk‘s Justin Barcia while Red Bull KTM‘s Ryan Dungey finished 10.300 seconds back for third place.