2009 Yamaha V Star Classic on 2040-motos

Moto blog

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Ienatsch, Hill, Russell, Bestwick To Give Speech At Yale Today

In what might be considered the most shocking news of 2014 so far, Nick Ienatsch and Ken Hill are going to Yale. While some might think the Chief and Lead instructors at the newly revamped Yamaha Champions Riding School are getting in over their heads, the two are at Yale as lead presenters for “Excellence In Motion: What Motorcycle Racing Can Teach Us About Success,” which begins at 4pm (local time) today.  When put into context, their appearance at one of the nation’s top schools is understandable. Each has had their fair share of success aboard motorcycles, and they will be joined by two more champions on two-wheels, five-time Daytona 200 winner and 1993 World Superbike Champion Scott Russell, and Jamie Bestwick, an avid motorcyclist and winner of eight consecutive X-Games BMX Vert gold medals.

2013 Dakar Rally Route Announced

The 2013 Dakar Rally will again be held in South America with event organizers announcing a new route for the 34th running of the off-road race. Now in its fifth year in Latin America, the 2013 edition of the Rally will feature a new route running from north to south, starting Jan. 5 in Lima, Peru, and ending Jan.