2009 Yamaha V Star 950 Cruiser on 2040-motos

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Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Time to get a 'naked': Yamaha has introduced the new MT-125

Recently, the company showed a fresh MT-03, and now is the turn of his younger brother. Stylistically, the MT-125 shares a common style with other street hooligans from Yamaha according to the marketing concept of The Dark Side of Japan. Well, the technical filling is identical to that of the YZF-R125 sportbike.

Yamaha Building New Factory in India

Yamaha has received approval from the government of India to build a new factory in Chennai in the southern state of Tamil Nadu. Joining an existing factory near New Delhi, the new Chennai plant is expected to increase Yamaha‘s production capabilities in India to 2.8 million units a year by 2018. The new factory will be built on a 109-acre lot in Vallam Vadagal on the outskirts of Chennai.