2009 Yamaha V Star 650 Custom on 2040-motos

Yamaha V Star tech info

Type:Custom

Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Giacomo Agostini Celebrates 70th Birthday with a New 2012 Yamaha T-Max

Racing legend Giacomo Agostini celebrated his 70th birthday at the British Grand Prix at Silverstone this weekend, where he was celebrated by Yamaha. “Ago”, who holds the all-time record for Grand Prix wins (122) and Grand Prix World Championships (15), was feted in a ceremony that also included current Yamaha riders Jorge Lorenzo and Ben Spies as well as retired racers Loris Capirossi, Phil Read, John Cooper, Angel Nieto, Franco Uncini and Jim Redman, as well as MotoGP promoter Carmelo Ezpeleta and Yamaha Classic Racing Team principal Ferry Brouwer. Yamaha presented Agostini with a one-off T-Max scooter with livery inspired by his 1975 championship-winning YZR500 OW23.

Valentino Rossi Works at the Yamaha Offices when not Winning Everything

Yamaha Motor Europe has recently posted up on YouTube a delightful video about their riders.  Their secret for being so good at what they do is that they totally immerse themselves in Yamaha by working at the Yamaha offices. Hilarity ensues. James Toseland works the mail room, while Colin Edwards does security, quoting Eric Cartman from a 10 year-old-South Park episode.  Jorge Lorenzo is washing windows and Valentino Rossi is working the front desk.