2008 Yamaha V Star Classic on 2040-motos

Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Last Year’s Surprise Podium Finisher Katsuyuki Nakasuga to Wild Card at Japanese GP

Katsuyuki Nakasuga, the surprise podium finisher at last year’s MotoGP finale in Valencia, will have the chance to catch lightning in a bottle once again, after being granted a wild card entry to the 2013 Japanese Grand Prix at Motegi. Nakasuga shocked the racing world with a second-place finish at the Valencian Grand Prix last November as an injury replacement for then-Yamaha factory rider Ben Spies. Nakasuga made the cagey decision to run slick tires in the wet race.

Yamaha Factory MotoGP Team Loses Another Sponsor

Yamaha’s factory MotoGP team has lost a major sponsor for the second year in a row. Malaysian oil and gas company Petronas will not be extending its sponsorship agreement with the Yamaha team, ending a three-year relationship. Last year, the Yamaha team lost the title sponsorship of automobile manufacturer Fiat.