2007 Yamaha V Star Classic on 2040-motos

Moto blog

Jorge Lorenzo Re-enacts MotoGP Race Start on Barcelona City Street

Get the Flash Player to see this player. Morning commuters in Barcelona got a little surprise yesterday from Yamaha and Jorge Lorenzo as the reigning MotoGP Champion and his crew re-created their usual race start ritual on a public street in front of the iconic Sagrada Familia. The roar of Lorenzo’s Yamaha YZR-M1 drew people’s attention as mechanics, data engineers and a lone Brolly Girl emerged.

The problem with electric bikes...

This weekend sees the running of the most famous car race of them all, the Le Mans 24hrs, and to be a driver of one of the front-running cars has got to be fairly high on the list of jobs that will make ladies swoon. Speed, danger, noise, fame, physical fitness and lots and lots of money, the key elements of any top-line race series, tend to ensure that its star competitors manage to appear cool. But the latest press picture from Yamaha – publicising the firm's link with (Yamaha shareholder) Toyota's Le Mans effort – manages to strip away every last shred of of swagger from the team's drivers by plonking them on Yamaha EC-03 electric scooters.

Yamaha’s Dennis McNeal Named Chair of Motorcycle Industry Council

The Motorcycle Industry Council (MIC) has named Dennis McNeal as the new chair of its board of directors. McNeal, the vice president of motorcycle operations for Yamaha Motor Corp. U.S.A., will take over the chairman position from Mark Blackwell, the retiring vice president of Polaris Industries.