2003 Yamaha V Star 1100 Classic Silverado on 2040-motos

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Moto blog

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Yamaha Star Bolt Café Photos from Tokyo Motor Show

We received some positive feedback on our Google+ page when we first wrote about Yamaha‘s Star Bolt Café prototype, so we thought we’d share some new photos Yamaha released from the Tokyo Motor Show. Yamaha has made it clear the Bolt Café is only a reference model to showcase the customization potential of the Bolt. At its heart remains the Bolt’s 942cc V-Twin engine and double-cradle frame.

Chris Peris Joins Yamaha Champions Riding School

The Yamaha Champions Riding School is going through some changes as it transitions to a new home at New Jersey Motorsports Park. Along with the new scenery comes a new instructor in Chris Peris. The Canadian AMA National winner has signed on and is preparing for the school’s opening class on April 21, 2014.