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Yamaha Racing Legends in 50th Anniversary Video

In what’s become an annual tradition, Yamaha Motor USA has released a new video featuring its MotoGP stars as they stopped by California for the U.S. Grand Prix at Laguna Seca. In the latest video, Yamaha factory riders Jorge Lorenzo, Ben Spies, and Monster Tech 3 satellite riders Colin Edwards and Cal Crutchlow are joined by Yamaha legends and champions Eddie Lawson, Wayne Rainey, and Kenny Roberts.

Yamaha Reports Q1 2012 Results

Yamaha reported a 5.3% decrease in worldwide motorcycle sales over the first quarter of 2012 despite a 25% increase in North American sales. In the quarter ended March 31, 2012, Yamaha sold 1.599 million motorcycles worldwide, down from 1.689 million motorcycles sold over the same quarter in 2011. Most of the decline was due to Yamaha’s performance in the Asian market.

Top Five Global Motorcycle Companies Ranked

- Honda Motor Company Limited - Yamaha Motor Company Limited - Hero MotoCorp Limited - Bajaj Auto Limited - Harley–Davidson Incorporation According to Research And Markets, who bill themselves as “The World’s Largest Market Research Store,” these are the top five companies of the global motorcycle industry, with data collected from 2006 – 2011. The study itself is several chapters deep and must be purchased (you can do so at the link above), but in short, Research And Markets have compiled a study observing the evolving global motorcycle industry, its competitive landscape, and the corporate and marketing strategies adopted by the motorcycle companies as some of the factors to have remarkably impacted the global motorcycle industry dynamics. Developing regions, such as Asia and Latin America, which perceive two-wheelers as a basic mode of transportation, are expected to remain the most promising markets for scooters, light motorcycles, and mopeds.