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Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Kenny Roberts and Jay Leno to Auction Yamaha 50th Anniversary R1

A special one-off Yamaha R1 that “King” Kenny Roberts will ride at Laguna Seca at this year’s U.S. Grand Prix will be auctioned off to benefit an arts school in New York. The GYTR-equipped R1 with Yamaha’s 50th anniversary red and white paint scheme will be sold at Mecum’s Motorcycle Auction, Aug.

Four Classic Clubs Showcase Variety At AMA Vintage Motorcycle Days

From custom café racers to beautifully restored Bridgestone motorcycles, a full range of motorcycling interests will be represented at BikeBandit.com AMA Vintage Motorcycle Days, featuring Indian Motorcycle, July 11-13 at Mid-Ohio Sports Car Course in Lexington, Ohio. Classic Clubs that will be located on Championship Row include the Vintage Japanese Motorcycle Club, Louisville Vintage Motorworks, Café Racer magazine and Bridgestone Motorcycle Club. The Club Corral, across from Championship Row, will include the Indian 4 Cylinder Club, the Kawasaki ZL Owners Association and the Cincinnati Classic British Motorcycle Owners.