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Moto blog

The perfect classified advert

Forget “One careful owner, low mileage, full service history” – when it comes to penning classifieds we can all learn from Kyle Miller and Joe Strachila who’ve plundered their marketing genius to come up with the best scooter advert we’ve ever seen. The pair, from Seattle, became an internet sensation last year when they created a hyperbole-packed ad for $700-worth of frankly rubbish 1995 Pontiac Grand-Am. Now they’ve pulled the same trick to get rid of a Y2K Yamaha SH50 (the comically-named ‘Razz’), advertising it on Cragslist as “the fulfilment of your wildest fantasies”.

Pedrosa, Marquez, Bradl Talk About Racing, Motorcycles, And Each Other

In order to use footage from a Dorna-sanctioned MotoGP test session — say, for marketing or promotional reasons — a team must receive approval from Dorna. The process is tedious, and even if permission is granted, there are strict limitations as to what the material may or may not be used for. So when Honda decided to conduct its own private test (which Yamaha also joined), at the Circuit of the Americas, it was free from any and all Dorna mandates.

Hero MotoCorp Reports Sales of 541,615 Motorcycles and Scooters in December 2012

Whenever we publish stories about the motorcycle industry in India, we still get comments from readers surprised at how big a role that nation’s market plays, and perhaps more poignantly, how small it makes the U.S. market look. The latest sales numbers from Hero MotoCorp, India’s market leader, should further highlight the importance of India’s motorcycle market.