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EICMA 2013: Yamaha Reveals the Tricity

Today, at the EICMA 2013 show, Yamaha unveiled what it is calling a new direction in its urban commuter category. The Tricity is a LMW (Leaning Multi Wheel) scooter aimed at folks who previously may not have considered a two-wheeled alternatives to public transportation. Follow the rest of our 2013 EICMA show coverage Yamaha claims the three-wheeled Tricity is more agile than other manufacturers’ trike scooters.

Yamaha Developing 250cc Sportbike for India in 2014

Yamaha has been rumored to be working on a 250cc sportbike for quite some time now. In fact, the other three members of the Japanese Big Four have launched new models in the small-displacement segment in recent years, but none of these new generation small-displacement bikes bear Yamaha‘s crossed tuning fork logo. That may change by 2014 however.

Yamaha Reports 2012 Results

Yamaha reported a 5.4% decrease in net sales for 2012 and a 72.2% decrease in profit but the Japanese manufacturer says it is poised for a dramatic recovery as it begins its “New Medium-Term Management Plan” for 2013-2015. Coinciding with the start of its new business plan, Yamaha is adopting a new brand slogan: “Revs your Heart“. The company reported net sales totaling 1,207.7 billion yen (US$13 billion) for the 12 months ended Dec.