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Autographed 50th Anniversary Yamaha YZF-R1 Giveaway for Bubba Shobert’s Race 2 Embrace Crusade

Yamaha is giving away a 50th Anniversary Edition YZR-R1 autographed by current and former Grand Prix racers to benefit Bubba Shobert‘s Race 2 Embrace Crusade. The one-0f-a-kind R1 will be on display at the July 27-29 U.S. Grand Prix at Laguna Seca The unique R1 is painted in Yamaha‘s 50th Anniversary colors and features autographs from legends such as Kenny Roberts, Eddie Lawson and Wayne Rainey, as well as current MotoGP racers Jorge Lorenzo and Ben Spies from the factory Yamaha team and Cal Crutchlow and Andrea Dovizioso from the Tech 3 Yamaha team.

Yamaha, Honda Donate to Thailand Flood Relief Efforts

Honda and Yamaha announced relief aid for the people of Thailand affected by severe flooding that has swamped large parts of the country since late July. Yamaha and its Thai subsidiaries are donating a relief package worth about 30 million yen (US$390,000) including 3,000 life jackets. Yamaha is evaluating what items to provide including outboard motors.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.