1993 Yamaha Tdm850e on 2040-motos

Moto blog

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Yamaha Will Be Presenting Sponsor For AMA Hall Of Fame Breakfast

Yamaha Motor Corp. will be the presenting sponsor of the AMA Motorcycle Hall of Fame Breakfast at Daytona, presented by Yamaha, on Friday, March 14, in Daytona Beach, Fla. This year’s special guest will be motorcycle inventor, designer, racer and Hall of Famer Craig Vetter.

One man who didn't want to be watching the Sachsenring MotoGP

Jorge Lorenzo posted this picture on his Twitter feed on Sunday. Yamaha's No.1 rider had to watch Sunday's MotoGP from his apartment. Despite Crutchlow reckoning Sunday's race result would have been the same even with Pedrosa and Lorenzo on the grid, I reckon Lorenzo would have had something to say about that.