2013 Yamaha Stratoliner S S on 2040-motos

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Yamaha Focusing on Developing Model Platforms

Following the success of its MT platform, Yamaha says it will continue to develop new models based on shared platforms, allowing for a choice of multiple models while reducing overall costs. Speaking in a presentation on the company’s business operation, Yamaha Motor President Hiroyuki Yanagi reiterated the strategy of developing multiple models sharing the same engine and frame. Honda has followed a similar strategy with its NC models, seeing the platform evolve to include the CTX700 and NM4.

Master Of Torque: Motorcycle Anime By Yamaha Final Installment

If you’re into motorcycles, big, puppy dog eyes, dramatic Japanese dialogue with English subtitles, and subliminal Yamaha references then check out Master of Torque, Yamaha’s original anime series. The final installment in the three-part series is set to release tomorrow. Set in Tokyo, Japan in the year 2017, three years before the city’s hosting of the 2020 Olympic Games, the show focuses on the exploits of three young motorcyclists and highlights Yamaha’s FZ-09 and FZ-07.

Yamaha Reports Q1 2013 Results

Yamaha Motor reported a 3.7% increase in net sales for the first quarter ended March 31, 2013. Net sales from motorcycles increased by 4.6% despite an 8.1% decrease in unit sales. Overall, the company reported a profit of 7.5 billion yen (US$73.3 million) over the quarter, down from the 27.0 billion yen reported last year.