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Yamaha to Open Plant in Pakistan

Yamaha is reportedly planning to open a new manufacturing facility in Pakistan. According to the Associated Press of Pakistan, Yamaha would invest $150 million in the new 50 acre facility, to be located in Karachi, Pakistan’s main seaport and financial hub. The plant would produce motorcycles for the Pakistani market, as well as models to be exported to other Commonwealth of Independent States nations.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Yamaha Reports Q1 2012 Results

Yamaha reported a 5.3% decrease in worldwide motorcycle sales over the first quarter of 2012 despite a 25% increase in North American sales. In the quarter ended March 31, 2012, Yamaha sold 1.599 million motorcycles worldwide, down from 1.689 million motorcycles sold over the same quarter in 2011. Most of the decline was due to Yamaha’s performance in the Asian market.