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Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Join MotoGP Stars In Saying Farewell To Colin Edwards In His Final USGP Appearance

This weekend’s Red Bull Indianapolis Grand Prix will be Colin Edwards’ final MotoGP race on American soil, and to commemorate the occasion, Yamaha Motor Corporation, U.S.A., invites you to join a special “Farewell To The Texas Tornado” live event Saturday evening on the center stage at Indianapolis Motor Speedway. The celebration begins at approximately 5:30 PM EST Saturday. “This is going to be a special evening that’s sure to bring lots of laughs, along with possibly a few tears of emotion, as we look back at the racing career of one of Yamaha’s most popular and colorful legends,” commented Bob Starr, General Manager of National Communications for Yamaha Motor Corporation, U.S.A.

Yamaha Racing Legends in 50th Anniversary Video

In what’s become an annual tradition, Yamaha Motor USA has released a new video featuring its MotoGP stars as they stopped by California for the U.S. Grand Prix at Laguna Seca. In the latest video, Yamaha factory riders Jorge Lorenzo, Ben Spies, and Monster Tech 3 satellite riders Colin Edwards and Cal Crutchlow are joined by Yamaha legends and champions Eddie Lawson, Wayne Rainey, and Kenny Roberts.