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Ben Bostrom Events

Ex-racer Ben Bostrum might have stopped competing on motorcycles, but he hasn't given up his passion for two wheels. He's teamed up with motorsports promoter M1 to create Ben Bostrom Events, a company that plans to host world-class cycling and running races across the US. According to a press release, the high-intensity events will feature an 'entertainment-filled atmosphere', combining many of the familiar elements found at other MOB (mud, obstacles, beer) racing events.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Yamaha Tenere 700 Raid Prototype First Look

Return to sender Well the seat was a little high, at 34.6 inches, but that didn’t stop the Yamaha Ténéré 700 from doing very well in last summer’s blockbuster middleweight ADV comparison. Keeping it simple and keeping the weight down was a great recipe for success, and now Yamaha is fixin’ to take it to the next level with a Ténéré 700 Raid, for which this machine it showed at EICMA serves as prototype. Photo by Ryan Adams from Yamaha’s booth at EICMA.